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Customer Service is not a luxury. To most, it’s an expectation. And while delivering on good Customer Service sounds simple enough, the road to get there can be filled with time-wasters. You can spend hours of extra time giving of yourself to that one customer who, in the end, might be a happy customer. But how many other prospects, how much extra income, have you lost while devoting so much to just one.

There are ways around this. There are ways to give of your time without actually sacrificing your time.

What many of your customers don’t realize is that a great deal of today’s great customer service is automated at it’s core. A set of processes are happening that the customer assumes is a real person controlling the switches and making the calls. Truth be told, if you truly want to grow and scale your business to new heights, you don’t have time to handle customer service.

In a nutshell, Customer Service is all about maintaining Consumer Satisfaction. Happy Customers if you will. Sometimes all it takes to maintain a happy customer is consistency. Be informative. Be convenient. Be consistent. When you sign up for a new service online what’s the first things that generally happens? You get an email! “Thank you for subscribing Mr. J.Doe.”… And then another email. And then another. All personalized messages. And yes, all automated. Why? Because sometimes that’s all it takes to keep you happy while at the same time keep your service provider rich.

You can do this too. If you don’t, the consequences can be dire. Poor customer service can make you lose customers. But beware of high touch old fashioned methods to get there. They might give you a few happy customers. But you’ll only be able to handle a limited number of customers. It’s simply not scalable.

Robert Ducharme is CEO of Routezilla, a one-of-a-kind Geography driven customer scheduling software that is designed for service companies who must visit customer locations and need to deliver top notch customer service.

“Companies in North America lose an esimated $78 billion annually as a result of poor customer service. Given that the home service industry is approximately $508 billion annually, the losses due to poor customer service can be devastating. Routezilla can eliminate this issue.”

Robert Ducharme,CEO
Routezilla Software Corp.