Marketing during Covid really became all about turning back the clock on good old fashioned customer service. Things that didn’t seem logistically possible, like hand delivering a sandwich to someone’s door, suddenly became possible. Funny how volume-oriented thinking can change all that. People’s business models were completely upended.
Restaurants closing doors, opening up drive thru windows, driving to people’s homes. One might call this the ‘Opposite year’. The year when the opposite of everything we knew became the new way.
Volume has definitely become a factor. Taking a break from regular duties to deliver a sandwich would seem ludicrous; unless of course you’re delivering dozens of sandwich and delivering within a self defined service region. No one has proven this model better than ‘Skip the Dishes’.
Adapting your marketing during Covid has been about marketing the changes you were willing to make. Service to your door became commonplace.
Robert Ducharme is CEO of Routezilla, a one-of-a-kind Geography driven customer scheduling software that is designed for service companies who must visit customer locations and need to deliver top notch customer service. By asking the right questions of your customers Routezilla is able to offer fully automated customer service to your customers.
“The US on-demand home services sector currently stands at $600 billion. It has shown a steadfast growth during the pandemic and is projected to grow at a CAGR of 49% by 2021. Do you have the workflow methods in place to keep up.”
Routezilla Software Corp.