How To Market During Covid

Marketing during Covid really became all about turning back the clock on good old fashioned customer service. Things that didn’t seem logistically possible, like hand delivering a sandwich to someone’s door, suddenly became possible. Funny how volume-oriented thinking can change all that. People’s business models were completely upended. Restaurants closing doors, opening up drive thru… Continue reading How To Market During Covid

Trends In The On-Demand Home Services Market

On-demand home service was not too long ago something that was viewed as a luxury expense. It is now the norm. People want everything at their fingertips and they want it right now. Whoever gets it to them the fastest and with the fewest boundaries wins the race for the almighty dollar. The US on-demand… Continue reading Trends In The On-Demand Home Services Market

Cashing In On Word Of Mouth Referrals

The greatest gift your customer can give you is to say nice things about you to their friends. It’s free of charge and it’s as honest as it gets. Achieving this free form of advertising is not so easy to control. It’s about you yourself being sincere and honest as well. Want them to talk… Continue reading Cashing In On Word Of Mouth Referrals

Digital Marketing Ideas For Home Service Providers

Digital marketing is something that applies to all forms of business. The question is where to focus your efforts. The old dogs of the Home Services Industry ran their yellow page ads, door flyers, newspaper inserts and so forth. The problem with all of the above is that it’s a sawed off shotgun approach to… Continue reading Digital Marketing Ideas For Home Service Providers

How To Survive A Downturn In Your Mobile Service Company

Have you taken the time to analyze and re-evaluate your business, your offerings, your SOPs and methodologies for getting the day today tasks done? If you’re offering remotely, curbside or to customer locations, are you taking advantage of the various softwares that are out there that can make your life easier? It’s stuff like this… Continue reading How To Survive A Downturn In Your Mobile Service Company

How To Improve Your Customer Service On The Cheap

When people think about ‘Customer Service’ they think department heads, call centers filled with staffers wearing headsets and of course big payrolls. Sure this does happen in big companies. But what about SMB businesses. How do small and midsize businesses offer up the same level of customer service without digging themselves into a financial hole.… Continue reading How To Improve Your Customer Service On The Cheap

Your Customers Want A Solution To A Problem

No matter what type of service you are providing you are always providing a solution. Gear all of your efforts towards solving a problem, not creating one. Having company goals is important. Financial targets. Great! But at the heart of it all you must be solutions-driven in order to succeed. Give your customers that warm… Continue reading Your Customers Want A Solution To A Problem

The Winners And Losers Of Job Estimating

For the untrained job estimator quoting on a job can sometimes feel like rocket science. When it comes to costing, previous job experience can make the world of difference. Those reference points of things gone right and wrong on previous jobs, the lessons learned; these are all things that matter. They all factor into your… Continue reading The Winners And Losers Of Job Estimating

The Home Service Industry Is All About Being There When You Say You Will Be There

Late is a trait. We all know someone who is known for being late. We all have that one friend who is so known for possessing this personality trait whereby one might say he/she will be late for their own funeral. But what does this personality trait really mean. Is it a sign of disrespect,… Continue reading The Home Service Industry Is All About Being There When You Say You Will Be There

Why You Need A Scheduling Software That Understands Geography

This week I am going to talk a little bit about the scheduling tool we built. Routezilla is a one-of-a-kind location based scheduling software that’s designed for service companies who must visit customer locations. Routezilla factors in geography when scheduling your day. Why does this matter? When we set out to build this tool we… Continue reading Why You Need A Scheduling Software That Understands Geography